creative direction, copywriting, conception

Client
SOM STUDIOS

Duration
2020-2023

SOM STUDIOS

a creators company with focus on building a network of and for creators around the world.

Development of a Start-Up from 0 to >68k followers on Instagram in 5 months

DON’T JUST SELL CLOTHES, SELL A LIFESTYLE.

POP-UP STORE IN VIENNA

To increase brand recognition and recall and to further build the community
we created a viral movement, a lifestyle challenge for the top 1% of tomorrow, called

PROJECT50

generated over

> 219k posts on Instagram

> 300m views on TikTok

PROJECT50 ESSENTIALS

7 RULES, 50 DAYS

if you mess up you start over at day 1

DIGITAL PRODUCTS FOR CREATORS

the movement.

Here’s to the creators. The risk-takers. The no-doubters. The ones that dare to dream before retirement.

They won’t obey tradition, they question it. They don‘t believe in the 9/5, but in the inner drive that won’t let them sleep. The momentum. The new life ahead of them.

Now is the time to stop working for someone else’s dreams and start working for your own.

THIS IS YOUR ERA.

AND WE ARE YOUR MOVEMENT.